Denis Ivanov

How I build my shop around AI and grow my own sales channels

11 years in e-commerce, 100,000+ orders on Etsy, eBay and my own Shopify. One process at a time: what the AI does, where I make the call and what came of it.

ArticlesAll articles

Etsy is growing, but sellers' sales are falling. Breaking down 27 tips from YouTube

22 October 2026

Etsy's reports show growth, yet sellers complain of a slowdown. I break down 27 tips from a YouTube video: what makes sense, what I wouldn't copy (a never-ending sale is also a risk in the UK) and what to check in your own shop.

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A diploma is no longer a guarantee. What children and parents should learn in the age of AI

21 October 2026

Short notes will go here: what I found, what I tried, what is new. The first ones are coming soon.

New in the knowledge base

GuideIn progress

GuideIn progress

GuideIn progress

Special projects

Series on one big topic

Several articles in a row, from the basics to practice. The first series is in progress.

Topics to dig into

AI in my shopOne shop process at a time: orders, customer replies, listings, photos. What the AI does, where I make the call and where it breaks.Read more Own sales channelsBans, marketplace rules and fees, falling sales, your own site and customer list. How not to keep everything on one marketplace.Read more What I test in my shopMy own observations and tests: real photo vs mockup, price, discounts. What I changed, what I watched and where the result does not apply.Read more Shop reviewsA look at a shop front or one shop process, with the owner’s permission: observation, hypothesis, one change and what came of it.Read more

From my practice

Here I will write up what I put in place in my own business: what I did, how long it took and what came of it.

Get in touch

Want your shop looked at? Tell me what you sell and where.

About me

11 years in e-commerce, 100,000+ orders. I built the way my shop runs around AI myself.